Executive and Team Coaching


Albert Schweitzer said, "Example is leadership." In leadership, what leaders DO is more powerful than what they SAY. People don't expect perfection, but they do expect their leaders to walk the talk.

Drawing on our extensive experience with senior organizational leaders, we've found that senior leaders, and those who aspire to become such, routinely engage in Six Leadership Improvement Habits that help them consistently set a positive leadership example:

  1. Study their leadership interactions and results.
  2. Proactively solicit coaching and feedback from superiors, peers and subordinates.
  3. Accept stretch experiences.
  4. Conduct after-action reviews of personal leadership interactions.
  5. Endure extremely stressful leadership challenges.
  6. Encourage and celebrate the leadership activities and interactions of others.

Simplicity is essential in the coaching process, and the individual approach is customized to fit the goals and needs of the leader.


Research shows that what a leader's example is reflected in a process that is called the Shadow of the Leader. A memorable example of shadow of the leader is what has been described as the 'Camelot' Era of U.S. President John F. Kennedy. Whether one agrees with his politics, or not, his vision of service arguably changed the nation.

When president Kennedy declared, "Ask not what your country can do for you; ask what you can do for your country," the entire paradigm of citizen involvement changed nationally and internationally. Not only did Kennedy's vision change things politically, people adopted a new sense of optimism, idealism and style. JFK's example cast a long shadow that has lasted for decades and remains strong today.

Leaders can't decide if they cast a shadow, they can only choose what kind of shadow that they cast — positive or negative. If you have ever had a really good boss or really bad one, you know what I mean.

For good or ill, the leader's shadow sets the tone in how an organization behaves collectively, i.e. ethical leadership behavior = ethical organization behavior, and vice versa.

It is not enough for a senior leaders to 'pay lip-service' to positive values, they have to 'walk the talk.' In order to change the ethical climate in America senior leaders should check their leadership shadow by asking:


How do others “see” my shadow?

Is my perception of my shadow the same or different from other people's perception of me?

What are my strengths/challenges?

How far does my shadow reach?

Who does it touch – directly and indirectly?

How does it show up in my organization positively/negatively?

How is my shadow at home?

Am I willing to change my shadow to be a better leader?

Am I willing to put in the effort to change my shadow to change my organization?

What is Executive Coaching?

John Brady & Associates provides proven, practical, and sustainable coaching programs to help leaders improve their shadow. Our customized coaching process enables leaders and organizations to achieve optimal effectiveness, and maximize business objectives.

Executive coaching evolved from the world of athletics, where virtually all the best athletes have coaches year round. Two iconic examples are Romanian gymnast Nadia Comaneci, and American swimmer Michael Phelps.

Nadia, became a legend in the 1976 Olympics when she was the first gymnast to score a perfect 10. Her unprecedented performance continued to earn her seven perfect 10s, three gold medals, one silver and one bronze.

The same could be said for swimming sensation Michael Phelps. Phelps' record of eight gold medals won in a single Olympics surpasses any Olympic athlete.

Both athletes, and virtually all world-class competitors, use coaches to continually improve their performance. They know that past performance does not predict future success.

What are the Benefits of Executive Coaching?

It's been said that, "We should not be self-conscious by our challenges, only by our failure to grow from them." Coaching helps us improve from our challenges and achieve even better results.

We know that staying ahead takes a lot less effort than catching up, so we provide proven executive coaching solutions to help our clients keep their leadership edge. Executive coaching provides an effective path to superior leadership performance.

Individuals benefits:

  • Enhanced leadership and management skill
  • Less stress
  • More productivity
  • Improved communication skills
  • Enhanced influence and impact
  • Effective strategic and tactical execution
  • Seamless team performance and execution

Organizational benefits:

  • Increased confidence in senior leadership
  • Faster decision making
  • Cascading confidence and accountability in all levels of the organization
  • Building a sense of corporate community
  • Superior teamwork and cooperation
  • Understanding and implementing business strategy
  • Clarity and improvement of performance goals
  • Quick adoption of new systems and practices
  • Commitment to excellence and quality

How Does Executive Coaching Work?

Successful coaching depends on two critical factors:

  • You recognize coaching as a strength, and
  • You are willing to learn new approaches to leadership.

The Brady coaching approach is based on the unique needs of each leader. We use a "challenge by choice" method that allows the individual to select the areas they feel they want to strengthen. Each coaching relationship is personalized and tailored to the schedule and needs of the client.

› Leadership Practices Development

Our flagship coaching program for executives and senior managers begins with a short retreat that includes:

    1. Personalized leadership assessment
    2. Customized executive coaching plan
    3. One-on-one, confidential coaching sessions
    4. 3, 6 and 12 month leadership modules

An initial 1½-2 day program enables leaders to explore and understand the application of coaching to their needs and to model its use by engaging in supportive coaching conversations with their peers, associates, and organization.

The 3, 6 or 12 month coaching programs provide monthly face-to-face contact with a coach, and networking with other executives in the coaching program.

› Coaching Employee and Team Engagements

Recent research links employee and team involvement to business performance. We help you build better participation.

  • Assessing current employee involvement and commitment
  • Communicating approaches to employees
  • Coaching skills for leaders for better engagement
  • Team Coaching

A 7-day assessment program to develop effective employee involvement strategies.

› Corporate Coaching University - Creating a Coaching Rich Culture

We use our experience to develop a sustainable in-house coaching and feedback process:

  • Coaching Fundamentals
  • Coach Selection and Matching
  • Developing Master Coaches
  • Developing Leader Coaches
  • Developing Team Coaches

A 7-day program to develop people as part-time 1:1 coaches within their organization.

In addition to the comprehensive coaching solutions outlined above, John Brady and Associates provides design and development of custom coaching programs to suit your special situation. Let us know what you need, and we'll put it together for you.

Call. Learn. Take Charge. Contact us Today!