John A. Brady, Ph.D.

Leading in Turbulent Times

When Nelson Madela took office as the first black President of racially divided South Africa in 1994, he acknowledged the tectonic political and cultural challenges facing him saying:

"One of the most difficult things is not to change society — but to change yourself. If leaders cannot change when circumstances demand it, how can they expect others to change?"

Mandela showed us that real change begins with a reflective leader who has purpose, conviction, and a vision that reaches beyond what is known and safe.

Change is the essence is what John A. Brady & Associates' executive coaching is all about. We understand how changing economic, political and social dynamics impact the mindset and skills leaders need to succeed.

Invest in yourself! Allow me to assist you to lead in turbulent times.

John Brady, Ph.D.


Warren Bennis said, "Leaders don’t just get the message across; they are the message.”  It is no secret that associates and employees are always looking at a leader's actions to take their cues as to what is really important. What we often forget is that over 90% of a leader's influence is non-verbal!

What leaders DO is more powerful than what they SAY. We call this overall influence the Shadow of the Leader, and it's a leader's conscious and unconscious actions that have the greatest impact on others. Consider YUM Brands CE0 David Novak's advice, "Every leader casts a shadow, so be aware of the fact that people will do what you do." People don't expect perfection, but they do expect their leaders to walk the talk.


Dr. Albert Schweitzer summed it all this way, "Example is leadership." Leaders can't decide if they cast a shadow, they can only choose to cast a positive or negative shadow. If you have ever had a really great boss or really horrible one, you know what I mean.

Our leadership shadow follows us and sets the tone for how an organization behaves collectively, i.e. ethical leadership behavior = ethical organization behavior, and vice versa. It is not enough for a senior leaders to 'pay lip-service' to positive values, they have to 'walk the talk.' In order to change the way things are (the culture) of an organization senior leaders should check their leadership shadow by asking:

How do others “see” my shadow?

Is my perception of my shadow the same or different from other people's perception of me?

What are my strengths/challenges?

How far does my shadow reach?

Who does it touch – directly and indirectly?

How does it show up in my organization both positively/negatively?

Am I willing to change my shadow to be a better leader?

What is my shadow at home?


Executive Coaching is About Casting a Positive Shadow

Leadership is a perishable skill, and we know that when it comes to leadership effectiveness staying ahead takes a lot less effort than catching up. We provide proven coaching solutions to help you keep your leadership edge and achieve even better results. Check out some executives who 'found a new gear' when they were coached by Dr. John Brady!

How Does Executive Coaching Work?

The Brady coaching approach is based on the unique needs of each leader. We use a "challenge by choice" method that allows the individual to select the areas they feel they want to strengthen. Each coaching relationship is personalized and tailored to the schedule and needs of the client.

› Leadership Practices Development

Our flagship coaching program for executives and senior managers begins with a short retreat that includes:

    1. Personalized leadership assessment
    2. Customized executive coaching plan
    3. One-on-one, confidential coaching sessions
    4. 6 and 12 month leadership modules

An initial 1½-2 day program enables leaders to explore and understand the application of coaching to their needs and to model its use by engaging in supportive coaching conversations with their peers, associates, and organization.

The 6 or 12 month coaching programs provide monthly face-to-face contact with a coach, and networking with other executives in the coaching program.

› Corporate Coaching University - Creating a Coaching Rich Culture

We use our experience to develop a in-house coaches who support organizational and culture change:

  • Coaching Fundamentals
  • Coach Selection and Matching
  • Developing Master Coaches
  • Developing Leader Coaches
  • Developing Team Coaches

A 7-day program to develop people as part-time 1:1 coaches within their organization.