Congratulations! — By finding your way here, you have proven that you are one of the best and brightest executives pursuing leadership excellence!
DID YOU KNOW THAT MOST CEOs AND SENIOR EXECUTIVES DON'T GET OUTSIDE COACHING?
Nearly 66% of CEOs and over half of other senior executives don't receive high-quality outside coaching of any kind to enhance their leadership skills according to the findings of a Miles Group/Stanford University survey. “Given how vitally important it is for senior leaders to get the best possible counsel, independent of their board, it’s disconcerting that so many of them are ‘going it alone,’” says Stephen Miles, CEO of The Miles Group. “Even the best-of-the-best CEOs have their blind spots and a coach can dramatically improve their performance by weighing with an outside perspective, and it is an obvious win-win for the CEOs and their companies."
SO, WHY DON'T MORE CEOs AND SENIOR EXECUTIVES GET COACHING?
The question is if coaching is an 'obvious win-win for the CEOs, senior executives, and their companies,' why don't more of them seek an outside coach? My guess, after being in the corporate trenches for four decades, is the greatest hurdle to getting an outside coach is taking time from a leader's scarcest resource — TIME!
CHOICES, CHOICES — When it comes to matters of time, I recall advice from my best friend and colleague at California Polytechnic University, Professor Larry Gay. Prior to starting a graduate class, Dr. Gay made a point about his insistence of on-time projects by saying, "You really do what you want to do, and if you don't, you didn't" (Let that sink in — it may take a second).
MAKING COACHING A PRIORITY — If one applies Dr. Gay's philosophy to executive coaching, a leader has to make it a high priority and commit the necessary time to make it happen — Or it won't. Busy big-hitter CEOs like Oprah, Marilyn Hewson, Frank D'Souza, Theresia Gouw, Eric Schmidt, Therese Tucker, Larry Page, Margaret (Meg) Whitman, and others consider coaching a way of life and necessary to maintain their sharpness and peak performance.
PEAK PERFORMANCE IS A PERISHABLE SKILL
RAISING THE BAR — Wouldn't it be wonderful if we could achieve a high measure of success and then rest on our laurels! The reality, however, is that peak performance is a perishable skill, and the bar is continuously getting higher. Winston Churchill reminded us that, "Success is not final . . . it is the courage to continue that counts."
Try to imagine a scenario where, after winning his first Super Bowl Championship in 2001, New England Patriots quarterback Tom Brady said to coach Bill Belichick, "I've reached the pinnacle of my game, and I don't need coaching any more." Ludicrous, right?
Of course, Brady wasn't a 'one-hit wonder,' and it is unfathomable to think that he would go on to become the first player in history to have won six Super Bowls, three league MVP awards, and four Super Bowl MVP Awards without ramping up his coaching.
If the best performers don't hesitate to seek outside coaching to continuously improve their game, imagine what the right coach can do for you!
THE BENEFITS OF USING A SEASONED OUTSIDE EXECUTIVE COACH
PERSPECTIVE — Great coaches see and hear things that you can't. Most senior leaders rarely get unvarnished feedback from inside their company. This is probably because people believe that 'the boss is always right,' or fear that giving feedback to the leader may lead to 'killing the messenger;' — Don't laugh, it happens. The fact is there is an Old West proverb about giving feedback to executives, "Have one foot in the stirrup if you speak the truth."
CORPORATE POLITICS — One of the most compelling reasons to retain a veteran outside coach with executive experience is they know the reality of corporate politics. Politics is present in almost all human endeavors, and it diminishes the chances of getting effective coaching from folks inside the company. It is natural for people to focus on their own enlightened self-interest, and their advice may be skewed for their benefit and not the leaders. The result, of course, is that the leader isn't getting the straight scoop.
If you have read this far, you may be getting a subconscious nudge to take executive coaching seriously — That is where I come in! Mark Twain's advice was, "The secret of getting ahead is getting started!"
MEET Dr. JOHN BRADY
SEASONED CORPORATE VETERAN — Looking at my picture, you'll see I've been around the block a bit. I have worked in the corporate 'trenches' for four decades and have the scars to prove it. I know the challenges facing senior executives, and I have a track record as a master executive coach of helping good leaders become great leaders.
MY APPROACH — I use a 'real-world' approach learned in the 'School of Hard Knocks,' and it works! My experience allows me to give you the unfiltered feedback you need, sans politics, to help you meet the heavy burdens and responsibilities of senior leadership.
Like my colleague Peter Drucker, I put no stock in academic theories, management bestsellers, or pat business school solutions. The fads, fashions, and folderol approach compel many coaches and consultants to conform to bookish, programmatic one-size-fits-all coaching solutions. This infatuation with the newest theories comes at the expense of experience, and is extraordinarily costly in wasted time, money, and opportunity costs for their clients.
MY VALUES — I am an unabashed idealist with a deep-seated pragmatic streak, and I am a square shooter. My practice is built on the principles of honesty, integrity, and pure grit. I never quit, and my motto is, "I will find a way, or I will make one."
MY FORTÉ — My forté is working with ethical leaders to build organizations based on the principles of good faith and fair dealing. I've been coaching long enough that my clients consider me an éminence grise (fr. Grey Eminence) — That's a fancy term that means I'm a trusted senior adviser who keeps a low profile and operates behind the scenes to achieve positive, long-term change. My sole purpose is providing you with the personal and professional growth you want in a safe, confidential environment.
EXCLUSIVE CLIENTELE — I maintain a small coaching docket so that I can provide clients with personal, high quality, customized attention. I am an 'on-call' resource, and you should expect significant progress in your personal and professional life (or, why do it at all, right?). The coaching process involves frequent and abundant face, phone, and Skype time to improve your quality of life and hone your leadership skills.
ARE YOU A CANDIDATE? — Ordinarily, my new clients come from referrals. However, I am an evangelist for ethical leadership, and I often consider new senior executives who are sincerely seeking personal and professional growth, and who are willing to make a long-term coaching commitment. If you feel that you may be a candidate, let’s discuss your needs, determine if we have good chemistry, and confirm that we're on the same page when it comes to your expectations of the coaching process.
FIVE-STAR COACHING — I am considered the Gold Standard of executive coaches, and my premium fees are commensurate with my clients' success (check Clients Results page), and the exclusivity of my practice.
Depending on the circumstances, coaching is routinely funded by the CEOs and Senior Executives' companies at their request, but ofttimes executives privately engage my services. My clients tell me, “You are worth ten times what you charge!”
THE Ts AND Cs
1) The coaching process is a long-term partnership (usually a year and more);
2) Engagements are secured with a Professional Services Agreement (Retainer) which includes;
a) Professional fees and services paid are paid in advance and billed on a-half year basis.
b) Expenses (travel, materials, etc.) are billed separately, submitted monthly, and are payable upon receipt of the invoice.
c) All travel related expenses are strictly Business Class, including airfare, lodging, etc.
If you are committed to ethical leadership, personal and professional growth, making a significant difference in peoples' lives, and want the best master executive coach in the business, let's talk — No obligation; No sales pitch; Just a good common sense confidential chat.
SHORT TERM NEED? — If you or your company are at a crucial leadership or business juncture and want my advice, I am available to meet with you at your location to discuss your situation (see list of services). Advance payment is required, which includes my fees and Business Class travel expenses. If you choose to retain my services, your advance payment will be applied to our long-term retainer agreement.
This may be one of the most important decisions of your life.*
Call, text, or drop me an email at:
Phone: 805.748.9000 — Please leave a voice mail.
John A. Brady, Ph.D.
*Consider the success story of the late Mr. William C. Ferguson, (below),
retired Chairman and CEO of NYNEX Corporation, and others.