Welcome, and Congratulations! You are among a choice few senior executives exploring Executive Coaching — Let me explain ...

A Miles Group/Stanford University survey found that almost all CEOs, C-Suite, and Senior Executives would like an outside coach, but a surprising 65% don't seek out coaching. This is a curious contradiction considering senior leaders are facing more formidable challenges than ever before!

UNPREDICTABLE BUSINESS CLIMATE — One particularly vexing issue creating anxiety and heartburn for senior execs is the unpredictability of the current business climate. With slowing global growth, trade wars, and inverted yield curves, it seems everyone is concerned about a recession. Typical questions run from, "Will we have one?" — "When will it happen?" — to "Will it be mild or severe?" The answer to the first question is a definite YES because economic contractions are the normal downside of economic cycles. In terms of when, it seems the ground is already shifting under our feet!

FEDERAL RESERVE — The United States is on recession watch as economic signals flash red. According to September minutes from the Federal Reserve, officials expressed concerns that the odds of a recession in the medium term had increased notably in recent months.

CEO/CFO WORRIES — According to the August CEO Confidence Index, almost two-thirds of CEOs and 67% of America's CFOs believe business conditions are continuing a yearlong slide. Confidence has plunged to its lowest point since October 2016, and CFOs are bracing for a recession before the 2020 election.

MANUFACTURING INDEX — Manufacturing output shrank over the two most recent quarters this year — the conventional definition of recession. The manufacturing index contraction was the steepest decline in production, inventories, and new orders levels since June 2009.

ECONOMISTS — Harvard University economics professor and former treasury secretary Larry Summers exclaimed in the Wall Street Journal, I haven’t been this alarmed since the 2008 financial crisis.” The researcher who pioneered the inverted yield curve forecasting model, Duke University professor Campbell Harvey, recently warned leaders not to wait for the economic downturn before taking preventive measures. Economist and “Narrative Economics” author and Nobel laureate Robert Shiller is predicting another recession. Shiller said on FOX Business’ Cavuto: Coast to Coast, “I give it a 50% chance in 2020. We're on a tipping point now.”

BANKERS JPMorgan Chase CEO Jamie Dimon warned recently that a recession is on the horizon. "Of course there’s a recession ahead,” Dimon said during a morning call with reporters after the bank announced its third-quarter earnings. “It does look like geopolitics, particularly around China and trade, are reducing business confidence and business capital expenditure,” Dimon added.

POLICYMAKERS AND CONSUMERS — In spite of upbeat statements to the contrary emanating from Washington, there is little indication that U.S. policymakers are prepared for the coming storm. They are not alone, according to a recent study of U.S. adults by MetLife. Fifty-one percent of respondents to the MetLife survey said that they believe a recession will occur, but over a quarter of them said they had made no financial plans to soften the blow. The bottom line here for CEOs and Senior execs is the knowledge that if consumers get hit hard, which they will, their companies are the next domino to fall.

TAKE ACTION NOW — No matter how you cut it, 'Recession PTSD' is triggering flashbacks of the Great Recession of 2008. It's critically important for CEOs and Senior Executives to take action now to avoid succumbing to an economic 'boiling frog syndrome!'


OUTSIDE PERSPECTIVE — When your team is confronting a serious challenge like a recession, you need a serious coach. Pulling your team together takes a veteran executive coach to give you an outside perspective and a new pair of eyes to help prepare for the turbulent times ahead.

A seasoned coach will assist you to unify your team around One vision — One voice, and 1) align and fortify your senior team's leadership skills, 2) help you to navigate challenges during the storm, and 3) strengthen your company for sustainable success as the economy recovers.

PERSPECTIVE — The best executive coach sees and hears things that you don't, and that helps bring clarity and direction to your vision and goals. He is a strategic partner that provides an independent, expert, third-party perspective with no biases or preferences.

IMMUNITY TO CORPORATE POLITICS — Internal politics prevent a leader from getting the straight scoop. Subordinates often try to ingratiate themselves with the boss or are fearful their unvarnished feedback will negatively impact their career. A seasoned outside coach is your trusted partner and has neither of these concerns because he is immune to corporate politics, and this allows him to give candid, straightforward advice, and counsel.


If you have read this far, you may be getting a strong nudge to seriously consider getting an executive coach — That is where I come in!

EXPERIENCE MATTERS — Looking at my picture you'll see I've been around the block a bit. True — I've worked in the corporate 'trenches' for four decades in many diverse industries worldwide, and my clients refer to me as an éminence grise (fr. Grey Eminence or Grey Beard) — A fancy French term signifying that CEOs and senior executives consider me a wise, respected, trusted advisor.

SEASONED VETERAN — I know the challenges facing senior executives, and if your experience is anything like mine, being a leader is no picnic. It means more people depend on you, and it's almost impossible to "turn off" your worries and concerns. The days are long, and it's tough to get a good night's sleep most days of the week. Your schedule is always packed, and weekends don't mean anything anymore. The relentless stress on you and your family strains relationships in ways that most 9-to-5er's can’t comprehend or appreciate.

"HEALTH WARNING" — Being a CEO and senior exec should also come with a "Health Warning!" The stress of being perpetually overworked, overstressed, and exhausted takes a tremendous toll on your mind and body, and senior executives are especially susceptible to adverse health issues caused by stress.

Chronic stress releases high levels of the 'fight-or-flight' steroid Cortisol which causes serious, long-term diseases such as migraines, heart attacks, strokes, and cancer. I’ve been there, and stress therapy is an integral part of the coaching process.

THE BOTTOM LINE — If I were you I'd be asking myself, "If this guy is for real, and has spent years running the senior executive gauntlet, why does he keep slogging away helping other senior execs?" — The answer is simple – I fervently believe that leaders who Deliberate with Wisdom, Speak with Honesty, and Lead with Integrity will change the world for the better. I am an evangelist for ethical leadership, the principles of good faith and plain dealing, and my passion is coaching leaders and teams who are committed to serving the best interests for all concerned.


I maintain a small, exclusive coaching clientele so that I can provide each executive with high quality, personalized attention. I am an 'on-call' resource, and you should expect significant forward progress and momentum in your personal and professional life.

Generally, clients come to me by referral; however, I make exceptions for ethical CEOs and senior executives who make the effort to seek me out on their own. If you feel that you are a viable candidate, let’s discuss your situation, expectations, and level of commitment to determine if we are a good fit for a long-term partnership.

At its core, our coaching relationship is a partnership based on mutual trust, rapport, and total commitment.


THE BRADY METHOD — I have redefined executive coaching. Other coaches use a programmatic 'cookie-cutter' approach, but my experientially-based process is specifically designed around your unique needs. It expedites learning, creates awareness, and generates action that produces significant personal and professional growth.

My clients and colleagues consider me the Gold Standard of executive coaching, and my premium fees reflect my clients' success. CEOs and senior executives tell me, “You are worth ten times what you charge!”

Judge for yourself by reading the Client Results page on this site, and discover the real-life narratives of senior executives who have partnered with me as their coach. You'll find inspiring stories of leaders who significantly improved the quality of their personal and professional lives, achieved greater recognition and respect from their employees, peers, shareholders, and successfully transformed their companies in the process.

THE Ts & Cs — Coaching is an investment in quality leadership, and fees and expenses are customarily funded by the CEOs and Senior Executives' companies; however, I am often retained directly by executives. Below is a brief description of the Terms and Conditions of my coaching engagements:

1) LONG-TERM PARTNERSHIP — The coaching process is a long-term partnership (usually a year or more; the average being eighteen months to two years). I have clients that have retained me for over ten years.

2) PROFESSIONAL SERVICES AGREEMENT — Engagements are secured with a Professional Services Agreement (Retainer) which includes;

a) Professional fees and services. These are paid in advance on a six-month (half-year) basis.

b) Expenses (travel, materials, etc.). These are separate and invoiced monthly, payable upon receipt.

c) All travel-related expenses are strictly Business Class, including airfare, lodging, etc.


If you are committed to ethical leadership, personal and professional growth, making a significant difference in peoples' lives, and want the best master executive coach in the business, Please consider this a personal invitation to chat about your needs...

...There is No obligation; No sales pitch; Just two professionals having a confidential, common sense chat.

Call, text, or drop me an email at:

Email: Brady@JohnBradyConsultants.com

Phone: 805.748.9000 — Please leave a voice mail or Text.

John A. Brady, Ph.D.



If you or your company are in a crunch, crucial crossroad, or leadership/business emergency, I am available on a short-term basis (see Services Page).

Services are provided on a flat rate basis, no matter how long it takes to deal with your immediate need. A short-term retainer and advance payment are required that cover my fee and Business Class travel, and other expenses.

After your immediate challenge dealt with and you wish to extend my services, consideration may be made to discount a new long-term agreement.

You'll be in good hands!




John Brady graduated from the California Polytechnic University in San Luis Obispo, California, one of the country’s leading universities in the West widely known and respected for its "learn-by-doing" ethos. Owen Servatius's tenure as the Dean of the School of Business and Social Sciences focused students' abilities on 'hitting the ground running' upon graduation. Brady earned his B.S. and MBA in Organizational Behavior and began his management career with AT&T. Brady continued his graduate education as an AT&T Fellow earning an M.S. and Ph.D. in Applied Psychology to assist with Bell System divestiture.


../picts/marine-emblem 4 half inch.pngJohn has worked in the corporate trenches for four decades. His varied management experience in information systems, marketing, engineering, and construction functions gave him well-rounded experience in corporate operations.

Brady began his leadership and organizational consulting career after leaving AT&T, and his first-hand experience during the 1983-84 AT&T divestiture has proven invaluable in assisting senior leaders and their companies in navigating challenging organizational change. John's organizational expertise has been instrumental in the most successful, large-scale corporate transformations in the U.S.

Marine Corps Leadership

../picts/marine-emblem 4 half inch.pngBrady has spent more years in business pin-stripes than in Marine Dress Blues but considers his U.S. Marine Corps leadership experience the foundation of his business leadership. The principles of Ductus Exemplo (Lead by Example), Semper Fidelis (Always Faithful), Honor, Courage, and Commitment are the foundation of his personal and professional ethos and relationships today.

'Horse Sense'

John spent his formative years as a young cowboy in California's High Sierra Nevada mountains, where he developed a strong work ethic and was toughened up by hustling ranch work and running pack trains in the high mountains. He learned firsthand that there are no excuses and no quitting when it comes to getting tough things done the right way. Working in bad weather, breaking mustangs, being kicked by belligerent mules, and rounding-up cranky cattle taught him the important life lesson — "You 'cowboy-up' and get the job done no matter what!"